Premiere of the HSG film On Monday, 28 April 2014, the first image film of the University of St.Gallen (HSG) was presented to the general public. The HSG film entitled "Love, Loss and Other Lessons Learned" is aimed both at the students and at a wider public. 29 April 2014. The HSG film "Love, Loss, and Other Lessons Learned" is disseminated through the HSG communication channels web, social media and YouTube and will be used in events staged for visitors to the HSG. Vision 2020 "On the basis of the University of St.Gallen’s Vision 2020, we mainly took our bearings from the idea of the HSG as a place of thought leadership when we realised the film," said Executive Director Markus Brönnimann on the evening of the premiere before an audience of about 300 people. "The focus is on the education of personalities. This is reflected in the story that the film narrates and in its two protagonists." Brönnimann referred to the "modern and courageous narrative Approach" of the HSG film. Studying experience The film, which was commissioned by the University management, is not only based on the University’s Vision 2020 but also on the experience of studying. Issues like the HSG’s international but also regional orientation, research and practice, innovation and creativity, as well as personality development and student life, appear as central elements in the film. Appearances by members of the President’s Board and the Administration Numerous protagonists – among them President Thomas Bieger, Vice-President Ulrike Landfester, as well as HSG professors Miriam Meckel, Torsten Tomczak and Thomas Geiser – faced the camera for the HSG film. The two leading parts were played byTanja Lehmann and Diego Andreas, two professional actors. Stefan Muggli, Mats Frey, Andri Hinnen and the production firm Instantview were responsible for the direction. Instantview also produced the documentary "Unter Wasser atmen – Das zweite Leben des Dr. Nils Jent", which was awarded the audience prize of the 2011 Zurich Film Festival. Work on the film from the idea to the premiere took about 18 months. The film was shot within ten days last autumn in the St.Gallen region and in Singapore. The University as a school for life The image film complements the University’s existing cinematic portfolio of student appeals and expert videos. It makes the University and the St.Gallen region tangible. In this way, it also gives something back to the city and the region. And at the same time, it shows: the University is also a school for life.