News June 2008 You will find the news of June 2008 on this page. Topics are research on strategic alliances, Swissness and high-performance teams. Manoeuvring within strategic alliances to capture market share 25 June 2008. Recent research carried out by professors from the University of St. Gallen, Switzerland, The Warton School, University of Pennsylvania, and the McCombs School of Business, University of Texas, gives acute insight into the processes and implications of successfully manoeuvring within strategic alliances from a managerial point-of-view. Brand Switzerland enjoys an excellent reputation worldwide 18 June 2008. Swiss products and services continue to enjoy great popularity at an international level. They are regarded as particularly reliable and of high value but are less strongly associated with innovative energy and trend orientation. Negative appraisals of Switzerland are largely based on political positions and a critical perception of the financial center. This has been revealed by a study entitled Swissness Worldwide, which was conducted by htp St.Gallen and McCann Erickson in cooperation with the University of St.Gallen. More than 8,000 people from almost 70 countries were interviewed. High-performance Teams and the secrets of their success 17 June 2008. Who will be the European Football Champion in 2008? –Wolfgang Jenewein, Managing Director Executive MBA and lecturer in Leadership and Marketing at the University of St.Gallen (HSG), can only speculate, too. His research work, however, has given him an insight into the mechanisms that drive teams in top-level sports to achieve top performances. And what applies in sports is evidently also in the right place in business, as his book entitled High-Performance-Teams suggests on the basis of case studies of the preparation of the German national football team in the run-up to the 2006 World Cup.