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Videos - 26.04.2022 - 00:00 

Die International Watch Company (IWC) ist nicht nur deswegen ein Sonderfall, weil sie sich bei Ihrer Gründung 1868 im nordschweizerischen Schaffhausen angesiedelt hat, statt im Jurabogen wie die meisten der frühen Schweizer Uhrenmanufakturen. Wie der Name

The International Watch Company (IWC) is a special case not only because it was founded in 1868 in Schaffhausen in northern Switzerland instead of in the Jura like most of the early Swiss watch manufacturers. As the name suggests, however, the history of the company's founding was not Helvetic and decisive moments in its history were also international. These milestones of IWC were traced by two HSG students in a course on strategic management.
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