Are the big car manufacturers doomed?

IBM, Nokia, Kodak… economic history is full of examples of market giants that were brought down by disruptive innovations in their field of business. The automotive market is also facing fundamental changes due to electrification and autonomous driving. In the video, Prof. Dr. Peter Murmann from the Institute of Business Administration at the HSG (IfB-HSG) uses his research to assess whether and how these developments could turn the automotive industry upside down in the future. Link to research by Prof. Dr. Peter Murmann: https://unisg.link/080