Bruno Hensler
Bruno Hensler
Dr.
Director of Administration
Verwaltungsdirektion
Büro 04-008
Dufourstrasse 50
9000 St. Gallen
Büro 04-008
Dufourstrasse 50
9000 St. Gallen
Publications
Main Focuses
General Management of international universities / Higher Education
International Marketing in Education: Strategies, Operations & Campaigns, Impact-Measurement
Financial resources allocation and corporate steering systems
Vision, Strategy, Transformation, Processe
Strategic business model development and evaluation
Service, Marketing and Communication Mangament
Marketing & Financing in Tourism & Hospitality
Education
- 2024: Leading Digital Business Transformation Program, IMD, Lausanne
- 2020: CAS “Corporate Leadership and Governance”
- 2015–2017: “Mediation for Business, Environment and Administration,” FHNW University of Applied Sciences Northwestern Switzerland
- 2011: PhD Degree (Title of dissertation: “Transparency-oriented Information Systems for Complex Services: An Empirical Study of University Rankings”)
- 2008: Degree in Business Education, University of St.Gallen
- 2007–2011: PhD Programme and Assistantship, Department of Tourism & Transport, University of St.Gallen
- 2006: Master of Arts in Marketing-, Service- & Communication Management, University of St.Gallen
- 2005: Bachelor of Arts in Business Studies, University of St.Gallen
- 2004: Exchange semester, HEC Lausanne (Faculty of Business and Economics, University of Lausanne)
- 2001: Higher Business Diploma, VSK (Part-time)
- 1998: Federal Diploma in Agricultering
- 1992: Business and Commerce Diploma, VSH (In-service programme)
- 1989: Primary School Teaching Certificate
Professional Career
- since Feb. 2017
Director of Administration, University of St.Gallen (HSG) - 2013 - 2016
Assistant lecturer at the University of St.Gallen (HSG), Contextual Studies, Bachelor / Master Level - 2011 - 2017
Principal / Headmaster, Internationnal Boarding School Kloster Disentis (GKD) - 2007 - 2016
Guest Lecturer for Finance & Marketing in Tourism at the University of Pisa (It), Campus Lucca - 2007 - 2011
Doktorandenstudium inkl. Assistenz am IMP-HSG, Abteilung Tourism & Transport - 2006 - 2007
Head of Corporate Development and Teaching Innovation at KS Kaderschulen, St.Gallen - 2006 - 2007
Assistant and Project Manager at the Institut for Economy and the Environment, Universität St.Gallen, IWÖ-HSG - 2004: Exchange semester at the HEC Lausanne
- 2000 - 2002
Teaching - 1998 - 2000
Head of the Boarding Section at the Hochalpinen Institut Ftan GR - 1998: Research and consulting work in Agriculture at the Plantahof, Landquart
- 1995 - 1998
Apprenticeship in Agriculture at Erlinsbach (AG), Zollikofen, Immensee, Landquart - 1995 - 1998
Swiss Federal Initiative for Youth & Sport : Interregional Coordinator for Leadership-Courses - 1991 - 1996
Project-Coordinator for national and international Boyscout-Activities - 1989 - 1995
Full time Primary School Teacher in Amden, Einsiedeln, Feusisberg
Teaching Activities
- 2007 - 2018
- Guest lecturer for Finance & Marketing in Tourism, University of Pisa (It), Campus Lucca
- HS 2015
University of St. Gallen (HSG) Contextual Studies, Master level: "Konzept "CSR": Bezugspunkte von Nachhaltigkeit und Work-Life-Balance zur Regula Benedicti im Management-Alltag" - Team-Teaching with Pater Dr. Bruno Rieder - FS 2013 / FS 2014
University of St.Gallen (HSG), Contextual Studies, Bachelor level: "Leadership in Bildungsinstitutionen - Schule als Unternehmen" - 2008 - 2011
- Lecturer for Business Administration & Law at the "Kaufm. Berufsbildungszentrum St.Gallen (KBZSG)"
- 2003 - 2004
- Lecturer for Business Administration & Law, Bénédict Schulen, Adults
- 2000
Teaching on Secondary School Level 1 - 2000 - 2002 & 1989 - 1995
Teaching at Primary School Level
Affiliations
- SilverScouts Switzerland
- HSG Alumni
- Schweizerischer Alpenclub SAC
- Schweizer Wanderwege
Spin-Offs
Rothen Stall Ltd. (Founder / Partner, 2018)
Swiss eduGLOBE (2016, President / Co-Incorporator)
Private Grammar Schools Canton Grison Association (2015, President / Member of the association-formation team)
Foundation Swiss Education Anchor (2014, Member of the foundation-formation team)
Student Initiative / Association proARTe, St.Gallen (2003, Co-Founder)