New database MarketLine As of now, HSG students and staff can access the database MarketLine. It comprises a huge variety of country and city statistics, market data analytics for the consumer goods market, a large amount of company profiles and reports, case studies and much more. MARKETLINE (MarketLine) MarketLine comprises the following databases: Country Statistics (>200 countries), Financial Deals Tracker (M&A, private equity and venture finance deals, private placements, IPOs, partnerships, from 2007 onwards), Company Prospector with screening function, Investment & Advisory Prospector, Company Report Generator (including SWOT analysis for the largest companies), City Statistics (>1950 cities), Industry Statistics (>120 industry sectors) and Market Data Analytics for the consumer goods market including global food, drinks, personal care, household products, pet care, news and magazine and tobacco markets. You have access to around 50’000 company profiles and more than 400 case studies covering the latest innovative company strategies. By using the function “Ask an analyst” users may get in direct contact with the analysts of MarketLine.