Why MSC You focus on customers. You are a future executive. You consider theory in conjunction with practice to be important. Nowadays, customer-focused management is a prerequisite for success. With the customer value approach that we have developed, we face this challenge in an innovative way. Customer value is the perceived value of customers for the process of cooperation and a provider’s products and/or services. Multidisciplinary education Our customer value approach is based on a multidisciplinary type of education in the end-customer-oriented fields of marketing, communication and services in conjunction with practically relevant application projects. Far-sighted specialists In a globalised world, students like you are in demand: specialists who are capable of extending their way of thinking above and beyond marketing, specialists who have an integrated understanding of the customers’ view in the management of their enterprises. Customer orientation and practical relevance Seven industrial or application fields are involved in our course. We uniquely combine essential management disciplines with the markets and business models of present-day industries. Our Master’s programme puts emphasis on customer orientation and offers practical relevance. Six reasons for the MSC Besides our competence in customer-oriented disciplines, we can give you six reasons why you would like to become an MSC student. The MSC offers a great deal of diversity: it is the Master’s programme with most institutes under one umbrella; a great deal of freedom when it comes to selecting the courses you have to attend; possibilities of specialisation; interactive lectures; very strong links between students and institutes; a varied student mix. Join up: the MSC Master will empower you for the future.