Gamification - Analysis and development of game-based mechanisms to increase user motivation and engagement.
Digital Learning - Develoment and integration of learning materials and online learning plattforms and systems as well as analysis of its design and usefulness.
Business Analytics - Understanding and handling of databases, big data, data mining and a better understanding about the process of data collection, analysis, and visualization (regression analysis).
Interaction and design of smart personal assistants - Design and analysis of smart assistants and user interaction (among other things for subscription buiness models).
Collaboration Engineering - Development and analysis of mechanisms and concepts that support an effective team collboration and interaction and consideration of how to motivate team members for active participation.
User-centered information system design - Analysis and identification of individual user groups and configurational design of information systems.
Methodological Experience
Qualiative Methods - Conducting and analyzing interview material, focus groups, delphi studies, and workshops.
Quantitative Methods - Conducting online experiments and surveys and analysis of quantitative data with regression analyses, factor analysis, SEMs, configurational analyses (such as QCA), preference analysis (Best-Worst Scaling, Conjoing and Cluster Analysis)
Tools: SmartPLS, R, SPSS, FsQCA, MaxQDA