Sven Reinecke

Sven Reinecke

Sven Reinecke

Prof. Dr.
Associate Professor and Senior Lecturer of Management with special focus on Marketing
IfM-HSG
Büro 2-356
Dufourstrasse 40a
9000 St. Gallen
Fields of research
  • Strategic Marketing Management
  • Marketing Performance Measurement
  • Management decision behavior
Further fields of research
  • Customer Retention/ CRM
  • Brand- and Communication-Controlling
  • Market Research
  • Market-oriented Health Care Management
  • Price Management
  • Country of Origin Research (Swissness)
Editorial Board Marketing Review St. Gallen