Peter Mathias Fischer

Peter Mathias Fischer

Peter Mathias Fischer


Wissenschaftlicher Projektleiter

Büro 2-348
Dufourstrasse 40a
9000 St. Gallen

Management and Organizational Behavior; Consumer Behavior; Big Data/Analytics; Open Innovation; Decision Biases; Country of Origin-Effects/Domestic Country Biases


Peter Mathias Fischer is a member of the management board at the Institute for Marketing and Customer Insight at the University of St. Gallen (Switzerland) and lectures at HEC Paris as well as the Wharton Business School. Peter studied business administration with intercultural qualification and a focus on marketing and management accounting at the University of Mannheim (Germany) and the University of Florida (USA). He received his doctorate degree (with the highest distinction) from the University of St. Gallen (Switzerland) and has spent research visits at the University of Michigan, Ann Arbor (USA) and the Hong Kong University of Science and Technology (China). From January to July 2020, he was visiting professor at HEC Paris (France)—and now serves as a guest professor in the Grande École Program. 

Conducting research at the intersection of strategy, international business, data, psychology, and technology, Peter has a particularly strong interest in bridging the gap between academia and practice. For instance, he co-directs “Best Practice in Marketing”, a cross-industry bench-learning executive program with leading companies aimed at translating the latest research insights into practice as well as generating novel and relevant topics through discussions with executives. For 10 years, Peter has been training top managers on various topics such as international business, consumer behavior, content marketing and storytelling, data analytics, digital marketing, managerial decision-making, or psychology of technology etc. in multiple countries including Brazil, Columbia, Czech Republic, France, Germany, Malaysia, Mexico, Switzerland, or the US. Peter is not only active in executive education, but also consults companies and regularly acts as a keynote speaker.

Being a passionate singer and piano player, Peter is the co-founder of Sound Leadership, a New York based company that helps organizations to successfully develop and implement strategies by means of music and songwriting. For his work, Peter, among others, was nominated for the Crédit Suisse Best Teaching Award at the University of St. Gallen and received the Communication Impact Award for his research on the worldwide perception of Switzerland and Swiss products (“Swissness Studies”) being granted to the faculty member with the strongest research impact on public media and society. Peter is Vice President of the research institute of the “Association of German Business Academics and Economists”, the largest network of business academics and economists in Germany. Between 2015 and 2021, he served as a member of the executive committee of the European Marketing Academy, the leading European organization for marketing academics.


Wissenschaftlicher Mitarbeiter - Doktorand


American Marketing Association; European Marketing Academy; Association for Consumer Research; Society for Judgment and Decision Making