Career perspectives

We empower you for the future. As an MSC graduate, you are widely qualified and ready to face attractive professional tasks.

As an MSC graduate, you are widely qualified, and your competencies include

• an integrated understanding of corporate management from a customer’s point of view and of the generation of customer value;
• an in-depth understanding of the dynamic forces of the market, of transformation processes and of business models that are able to succeed in at least two application areas;
• a communication and conceptualisation competence that has been tried and tested by project experience in immediate contacts with practice and academia.

Preparation for attractive professional fields
We prepare you for attractive tasks and professional fields such as

• management and specialist tasks that are directly related to the market, such as product management, marketing, market research, customer relationship management and service quality management; 
• communication professions, such as media spokesperson, journalist, manager, public relations officer, advertising officer or e-communicator; 
• tasks in public administration, such as location marketing and the configuration and management of customer-oriented administrative processes; 
• specialist tasks in specific industries; 
• corporate start-ups; 
• research and teaching at universities and Fachhochschulen.

Lisa Spieser Product Manager, Pasta and Durable Convenience, Hilcona AG

“The MSC focuses on customer value, the benefit for customers and the benefit for the company through customers. This strong focus on customers in all lectures and projects, and thus from diverse perspectives, leads to an extensive perception of customers which helps me to make the right decisions every day in my activities as a product manager in the foodstuffs industry.”

Alex Blattmann
Management Trainee, Mars Schweiz AG

“With its well-balanced course concept, the MSC provided me with the fundamentals in the fields of marketing and branding, on the one hand, while on the other hand, I was able to gather practical experience in the context of an application project, which has helped me enormously in numerous tasks in professional life. The MSC course optimally trained my analytical skills, and I learnt to work carefully and systematically when it comes to the preparation of concepts/solutions for practical problems, which I regard as an absolute basis of successful professional development.”

Patricia Mattle
Management Assistant Life, Axa-Winterthur
Member of the Party Executive of Switzerland’s Christian Democrats

“The MSC Master’s programme is characterised by its versatility and a high degree of commitment on the part of the faculty members involved. I opted for the programme on account of its great practical relevance and its interesting theoretical structure. The three-semester application project with companies from the economy provides a valuable insight into practice, which is of great benefit for a career start.”