Freshman Week 2010

Freshman Week 2010 takes place from 13 to 17 September and will focus on the topic “The media – understanding, experiencing and producing”.

The changing media
The latest technological developments mean that changes in media use are particularly dynamic at the moment. One sign of this development is the disappearing division between the various media, which are merging to create a convergence of these media forms. The borders between recipients and producers of media reports are becoming increasingly blurred.

More and more media users are also becoming content producers thanks to the technology available to them. These developments draw particular attention to questions regarding the reliability and accuracy of the media reports and the independence of the media. With this in mind, the future of the media companies is uncertain and must be actively shaped.

Analysis of the media
Freshman Week offers new students the opportunity to analyse the media by finding themselves in the role of the media and producing their own reports.