Peter Mathias Fischer

Management and Organizational Behavior; Consumer Behavior; Big Data/Analytics; Open Innovation; Decision Biases; Country of Origin-Effects/Domestic Country Biases

Peter Mathias Fischer is Associate Professor of Marketing at HEC Paris, Affiliate of Hi! PARIS, and the Academic Director of the AI Stream of Creative Destruction Lab Paris—a leading non-profit organization that helps the most promising ventures build massively scalable business. In addition, he is the Academic Director of the AI Specialization of the Executive MBA at HEC Paris and a faculty member of the Global TRIUM EMBA, an Executive MBA in collaboration with New York University (Stern School of Business) and the London School of Economics (LSE).  

Prior to joining HEC Paris, he was a member of the management board at the Institute for Marketing and Customer Insight at the University of St. Gallen (Switzerland) and co-director of Best Practice in Marketing. In addition, Peter also was a guest professor in the MBA program of the Wharton Business School.

Conducting research at the intersection of strategy, managerial decision-making, international business, (big) data, AI, psychology, and technology with publications in leading academic outlets such as the Journal of International Business Studies, Peter has a particularly strong interest in bridging the gap between academia and practice. Passionate about both people and technology, Peter researches, consults, and teaches on how technology and insights may be used to the benefit of humans to have a positive social impact. Worried about polarization, national sentiment, protectionism, and short-termism, he applied knowledge of business, technology, and managerial/consumer psychology intended to improve decision-making and to stifle such negative trends. Inspired by art (in particular music), Peter is fascinated by the question on how to successfully combine creativity and analytics in an increasingly integrated world of private and professional life.

For around 15 years, Peter has been training top managers in multiple countries including Brazil, Columbia, Czech Republic, France, Germany, Malaysia, Mexico, Sweden, Switzerland, or the US—and regularly consults companies as well as acts as a keynote speaker. For his work, he was, among others, nominated for the Crédit Suisse Best Teaching Award at the University of St. Gallen and received the Communication Impact Award for his research on the worldwide perception of Switzerland and Swiss products (“Swissness Studies”) being granted to the faculty member with the strongest research impact on public media and society. 

Peter studied business administration with intercultural qualification and a focus on marketing and management accounting at the University of Mannheim (Germany) and the University of Florida (USA). He received his doctorate degree (with the highest distinction) from the University of St. Gallen (Switzerland) and has spent research visits at the University of Michigan, Ann Arbor (USA) and the Hong Kong University of Science and Technology (China). 

American Marketing Association; European Marketing Academy; Association for Consumer Research; Society for Judgment and Decision-Making