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Bruno Hensler

Bruno Hensler

Bruno Hensler

Dr.

Director of Administration

Verwaltungsdirektion
Büro 04-008
Dufourstrasse 50
9000 St. Gallen
Main Focuses

General Management of international universities / Higher Education

International Marketing in Education: Strategies, Operations & Campaigns, Impact-Measurement

Financial resources allocation and corporate steering systems

Vision, Strategy, Transformation, Processe

Strategic business model development and evaluation

Service, Marketing and Communication Mangament

Marketing & Financing in Tourism & Hospitality

Education
  • 2024: Leading Digital Business Transformation Program, IMD, Lausanne
  • 2020: CAS “Corporate Leadership and Governance”
  • 2015–2017: “Mediation for Business, Environment and Administration,” FHNW University of Applied Sciences Northwestern Switzerland
  • 2011: PhD Degree (Title of dissertation: “Transparency-oriented Information Systems for Complex Services: An Empirical Study of University Rankings”)
  • 2008: Degree in Business Education, University of St.Gallen
  • 2007–2011: PhD Programme and Assistantship, Department of Tourism & Transport, University of St.Gallen
  • 2006: Master of Arts in Marketing-, Service- & Communication Management, University of St.Gallen
  • 2005: Bachelor of Arts in Business Studies, University of St.Gallen
  • 2004: Exchange semester, HEC Lausanne (Faculty of Business and Economics, University of Lausanne)
  • 2001: Higher Business Diploma, VSK (Part-time)
  • 1998: Federal Diploma in Agricultering
  • 1992: Business and Commerce Diploma, VSH (In-service programme)
  • 1989: Primary School Teaching Certificate  
Professional Career
  • since Feb. 2017
    Director of Administration, University of St.Gallen (HSG)
  • 2013 - 2016
    Assistant lecturer at the University of St.Gallen (HSG), Contextual Studies, Bachelor / Master Level
  • 2011 - 2017
    Principal / Headmaster, Internationnal Boarding School Kloster Disentis (GKD)
  • 2007 - 2016
    Guest Lecturer for Finance & Marketing in Tourism at the University of Pisa (It), Campus Lucca 
  • 2007 - 2011
    Doktorandenstudium inkl. Assistenz am IMP-HSG, Abteilung Tourism & Transport
  • 2006 - 2007
    Head of Corporate Development and Teaching Innovation at KS Kaderschulen, St.Gallen
  • 2006 - 2007
    Assistant and Project Manager at the Institut for Economy and the Environment, Universität St.Gallen, IWÖ-HSG
  • 2004: Exchange semester at the HEC Lausanne
  • 2000 - 2002
    Teaching
  • 1998 - 2000
    Head of the Boarding Section at the Hochalpinen Institut Ftan GR
  • 1998: Research and consulting work in Agriculture at the Plantahof, Landquart
  • 1995 - 1998
    Apprenticeship in Agriculture at Erlinsbach (AG), Zollikofen, Immensee, Landquart
  • 1995 - 1998
    Swiss Federal Initiative for Youth & Sport : Interregional Coordinator for Leadership-Courses
  • 1991 - 1996
    Project-Coordinator for national and international Boyscout-Activities
  • 1989 - 1995
    Full time Primary School Teacher in Amden, Einsiedeln, Feusisberg
Teaching Activities
  • 2007 - 2018
  • Guest lecturer for Finance & Marketing in Tourism, University of Pisa (It), Campus Lucca 
  • HS 2015
    University of St. Gallen (HSG) Contextual Studies, Master level: "Konzept "CSR": Bezugspunkte von Nachhaltigkeit und Work-Life-Balance zur Regula Benedicti im Management-Alltag" - Team-Teaching with Pater Dr. Bruno Rieder
  • FS 2013 / FS 2014
    University of St.Gallen (HSG), Contextual Studies, Bachelor level: "Leadership in Bildungsinstitutionen - Schule als Unternehmen" 
  • 2008 - 2011
  • Lecturer for Business Administration & Law at the "Kaufm. Berufsbildungszentrum St.Gallen (KBZSG)"
  • 2003 - 2004
  • Lecturer for Business Administration & Law, Bénédict Schulen, Adults
  • 2000
    Teaching on Secondary School Level 1
  • 2000 - 2002 & 1989 - 1995
    Teaching at Primary School Level 
Affiliations
  • SilverScouts Switzerland
  • HSG Alumni
  • Schweizerischer Alpenclub SAC
  • Schweizer Wanderwege
Spin-Offs

Rothen Stall Ltd. (Founder / Partner, 2018)

Swiss eduGLOBE (2016, President / Co-Incorporator)

Private Grammar Schools Canton Grison Association (2015, President / Member of the association-formation team)

Foundation Swiss Education Anchor (2014, Member of the foundation-formation team)

Student Initiative / Association proARTe, St.Gallen (2003, Co-Founder)

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