Core electives
The Master’s programme in Marketing, Services and Communication Management (MSC) offers several interesting core electives.
Core Electives - Courses
| Courses |
ECTS |
Language |
Term |
| Business-to-Business und Industriegüter-Marketing |
5 |
G |
Autumn |
| KMU und lebenszyklusorientierte Unternehmensführung |
5 |
G |
Autumn |
| Nachhaltige Unternehmensleistungen |
5 |
G |
Autumn |
| Marketingkommunikation |
5 |
G |
Autumn |
| Channel Management |
5 |
G |
Autumn |
| Marketing of Innovations |
5 |
E |
Autumn |
| Automobilmarketing |
5 |
G |
Autumn |
| Customer Value in Transportation |
5 |
E |
Autumn |
| |
|
|
|
| Customer Value im Handel |
5 |
G |
Spring |
| Customer Value in der Medien- und Kommunikationsindustrie |
5 |
G |
Spring |
| Customer Value bei persönlichen Dienstleistungen am Beispiel Tourismus und Verkehr |
5 |
G |
Spring |
| Financial Services and Insurance |
5 |
G |
Spring |
| Kaufprozessorientiertes Marketing |
5 |
G |
Spring |
| Interaktives Marketing |
5 |
G |
Spring |
2012 reforms
With the introduction of the English-language MSC programme, the number of core electives in English will be extended.
Basically, German-language core electives will be aimed at the students of the German-language programme, and English-language core electives will be aimed at the students of the English-language programme. Free places in these courses, however, will also be available to students from the programme in the other language.
Core electives
| Courses |
ECTS |
Language |
Term |
| Marketing of Innovations |
6 |
E |
Autumn |
| Automotive Marketing |
6 |
E |
Autumn |
| Customer Value in Transportation |
6 |
E |
Autumn |
| Family Business |
6 |
E |
tbd |
| Virtual Communication |
6 |
E |
tbd |
| Marketing Management in Aviation and Transportation |
6 |
E |
tbd |