Compulsory subjects
The Master’s programme in Marketing, Services and Communication Management (MSC) offers eight compulsory courses.
Compulsory courses
| Course |
ECTS |
Language |
Term |
| Customer Value and Communication Management I |
5 |
G |
Autumn |
| Consumer Behaviour and Market Research |
5 |
G |
Autumn |
| Applied Research Project I |
3 |
G |
Autumn |
| Research Project and Methodology |
5 |
G |
Autumn |
| |
|
|
|
| Customer Value and Communication Management II |
5 |
G |
Spring |
| Applied Research Project II |
3 |
G |
Spring |
| |
|
|
|
| Customer Value and Communication Management III |
5 |
G |
Autumn |
| Applied Research Project III |
3 |
G |
Autumn |
2012 reforms
With the introduction of the English-language MSC programme from Autumn Semester 2012, the MSC curriculum will be subject to reforms, which will predominantly concern compulsory subjects.
From Autumn Semester 2012, the MSC curriculum (German and English) will look as follows:
Compulsory courses
| Course |
ETCS |
Language |
Term |
| Customer Value and Communication Management I |
6 |
G+E |
Autumn |
| Consumer Behaviour and Market Research |
6 |
G+E |
Autumn |
| Applied Research Project I |
4 |
G+E |
Autumn |
| |
|
|
|
| Customer Value and Communication Management II |
6 |
G+E |
Spring |
| Applied Research Project II |
4 |
G+E |
Spring |
| |
|
|
|
| Applied Research Project III |
4 |
G+E |
Autumn |