Marketing, Services and Communication Management (MSC)
Our MSC programme covers all the customer-oriented disciplines. Our course sets great store by practical relevance.
Customers are instrumental to a company’s long-term success. The perceived value of customers through convincing products and/or services creates sustainable corporate value and thus successful entrepreneurship. You will be able to acquire the instruments required for this through the customer value approach that we have developed.
In a globalised world, students like you are in demand: specialists who are capable of extending their way of thinking above and beyond marketing, specialists who have an integrated understanding of the customers’ view in the management of their enterprises.
Customer orientation and practical relevance
Seven industrial or application fields are involved in our course. We uniquely combine essential management disciplines with the markets and business models of present-day industries. Our Master’s programme puts emphasis on customer orientation and offers practical relevance.